Friday, December 4, 2009

We the Tweeple


According to the latest RealClearPolitics average, Congress' job approval rating stands at a dismal 27 percent, with 64 percent disapproving of how Capitol Hill has handled things.

To be sure, the country has seen better days. In the last year and a half, we've seen a global financial crisis, two wars, a bloodbath over health care reform, crippling deficits, and an energy crisis that although largely forgotten about, will surely hurt our citizens even more if the United States does not develop domestic alternative energy sources here at home.

Still, it's not just the public's dissatisfaction with the way Congress has reacted to these problems, or even the solutions put forward. It's also the perception that Congress, fair or unfair, is out of touch and elitist. That members of Congress believe that they know what's best for ourselves better than we do.

It's that perception that has made certain members of Congress in an unfamiliar spot: vulnerable for defeat, as this new poll for Senate Majority Leader Harry Reid (D-NV) demonstrates.

So what are our representatives to do? Well first off, they can undergo an image makeover, as G. Gordon Liddy suggests. Liddy, a former Nixon aide sentenced to 20 years in federal prison for his role in the Watergate scandal, now has a nationally syndicated radio show that reaches millions of listeners. On Capitol Hill yesterday, speaking in front of yours truly and a group of members of the House, Congresswoman Jean Schmidt (R-OH) asked Liddy what they could do to get the people to like them.

Liddy responded that members of Congress should reach out to ordinary, everyday folks in order to combat this perception. That they should go up to an everyday person, who will cast their vote for or against you in the next election, and say hello, talk to that person, get a sense of how they're feeling. Even a letter from a Congressperson, even if its' a form letter, means a great deal to people.

That is where Twitter comes in. Politicians have for the last couple years have tried to reach out to voters as new technology develops. Most high level elected officials now have comprehensive websites, Facebook pages, and YouTube channels. I always assumed that clearly it was not the elected official that was updating the webpages, but members of his staff.

With Twitter however, it's different. Some politicians do tweet themselves, or at least they give the perception that it is them on Twitter. This perception, or reality, allows constituents to reach out directly to their representative.

One sign that Twitter is reinventing the way politicians reach out to the people is the website TweetCongress. Their goals are simple and laid out on the front of the page. "To form a more perfect government, establish communication, and promote transparency." They list members of Congress who tweet, and provide useful stats to show who is active and who is not. Best of all, there is a community page where one can see how the people are trying to reach out to those who represent them in Washington.

In terms of who is winning the Twitter war, a look at the TweetCongress' stats will show which side is winning the Twitter war.

According to TweetCongress, the number one Tweeter is none other than Sen. John McCain, who's total tweets is more than five times the number of tweets the second place holder on that list, which is Sen. Claire McCaskill. The most active Tweeters are the Senate Republicans. Currently locked in a war with the Obama Administration and Senate Democrats over health care reform, the Senate GOP produces a bi-weekly web show called the "Senate Doctors Show" starring Sens. Tom Coburn M.D. and John Barasso M.D.

Most importantly, TweetCongress rates who is the most conversational, that is, who actually Tweets like a normal person would on Twitter, and who is the most political. The top five most conversational are all Republicans, and four of the five most political are Republicans as well.

Right now the GOP is winning the Twitter war. For Democrats who used new media effectively well in the 2008 election to get Barack Obama elected to the presidency, this should be unacceptable. At a time where they should be using every possible avenue to get their message out, they are missing the train on Twitter.

As Barack Obama and the Democrats continue to push a health care reform proposal that will change the way America does health care, and that will affect millions of Americans who vote, they should be trying to shake the image that they are elitist, out of touch, and think they know better for the people than they do. In these difficult times, every politician, whether they are vulnerable in 2010 or not, should be reaching out to the Twitterverse, and letting them know that they do indeed have their best interests at heart in Washington.

2 comments:

  1. I think that the only reason why the republicans are ahead on Twitter is because they saw it as a chance to call it "their" thing. They got on it early, and now they are just too dominate for the competition.

    ReplyDelete
  2. It's no coincidence the voters are getting younger as the technology being utilized is getting newer. People are going to use everything divisively -- democrats are better, republicans are hipper, blah blah blah -- but it's the point that they're actually using it that matters here, not party politics.

    ReplyDelete